C P S А Б В Г Д З И К М Н О П Р С Т Ф Ц Э

PEST

PEST-анализ (иногда обозначают как STEP) — это маркетинговый инструмент, предназначенный для выявления политических (Political), экономических (Economic), социальных (Social) и технологических (Technological) аспектов внешней среды, которые влияют на организацию.

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