STEP

STEP-анализ (иногда обозначают как PEST) — это маркетинговый инструмент, предназначенный для выявления социальных (Social), технологических (Technological), экономических (Economic) и политических (Political) аспектов внешней среды, которые влияют на организацию.

SWOT

SWOT-анализ включает определение и обсуждение сильных и слабых сторон, возможностей и угроз, связанных с каким-то конкретным мероприятием, акцией, стратегией или кампанией, и занесение этой информации в таблицу. Сильные и слабые стороны относятся к внутренним факторам для организации, проекта и т.д. Например, это уровень знаний и понимания общественностью, доступные человеческие и финансовые ресурсы, репутация и т.д. […]

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